Leveraging the Texas Moving Image Industry Incentive Program: A Boon for Film, Television, and Video Game Productions

by Sales DepEx

In recent years, Texas has emerged as a hotspot for the entertainment industry, offering a fertile ground for Film, Television, and Video Game Productions. At the heart of this burgeoning landscape lies the Texas Moving Image Industry Incentive Program, a robust initiative designed to attract and support creative endeavors across various media platforms. In this article, we explore how film, television, and video game productions can harness the benefits of this program to elevate their projects to new heights.

Creative Director Christopher Bigbie films a surreal sports sequence in slow motion on a field of black water with two J.L. Fisher dolly mounted Vision Research Phantom HD cameras operated by Director of Photography Michael Cianco of MP&E 4:4:4: Camera

Understanding the Texas Moving Image Industry Incentive Program

Enacted in 2009, the Texas Moving Image Industry Incentive Program (TMIIIP) aims to stimulate economic growth and job creation within the state's entertainment sector. Administered by the Texas Film Commission, this initiative provides financial incentives in the form of grants, rebates, and exemptions to qualifying productions that choose to film, produce, or develop content in Texas.

Understanding Key Benefits for Productions

Financial Incentives:

One of the primary attractions of the program is its generous financial incentives. Productions can benefit from cash grants, rebates on qualified spending, and exemptions from state sales and use taxes, providing significant cost savings and budgetary flexibility. These incentives help level the playing field and make Texas a competitive destination for Movies / FilmsEpisodic TelevisionCommercialsVideo Game ProductionsReality TV, and Animation / Visual Effects (VFX) Projects seeking cost-effective production environments.

Diverse Filming Locations:

From sprawling urban landscapes to picturesque rural vistas, Texas offers a diverse range of filming locations to suit virtually any creative vision. Whether filmmakers seek the vibrant streets of Austin, the rugged beauty of Big Bend National Park, or the historic charm of small-town Texas, the state provides a rich tapestry of settings to enrich their storytelling.

Meegan looks on as camera and make up take last looks before rolling on a an OTS into a mirror shot framed on Dallas actress and model Maggie Parks Lacamp for a beauty skin care commercial filmed in Dallas, Texas by Cinematographer Michael Cianco and directed by Christopher Bigbie

Access to Top-Tier Talent and Resources

Texas boasts a deep pool of creative talent, including actors, directors, writers, and technical crews, who bring a wealth of experience and expertise to productions. Additionally, the state is home to state-of-the-art production facilities, soundstages, and post-production studios equipped with cutting-edge technology, ensuring that filmmakers, television producers, and video game developers have access to the resources needed to bring their visions to life. 

How Productions Can Qualify

To qualify for incentives under the Texas Moving Image Industry Incentive Program, productions must meet certain eligibility criteria and adhere to Texas Incentive Program Guidelines (PDF) established by the Texas Film Commission. The specific incentives your production qualifies for are dependent on the criteria you meet under the Texas Moving Image Industry Incentive Program. Key requirements include:

  • Minimum Spending Thresholds: Productions must meet minimum spending thresholds on qualified expenditures within the state of Texas to qualify for incentives.
  • Compliance with Program Guidelines: Productions must comply with program guidelines and regulations, including hiring Texas residents and utilizing Texas-based vendors and suppliers whenever possible.
  • Application Process: Applying to the incentive program by submitting an Incentive Inquiry Form to request an application link. Or contact the incentive team with questions regarding the program and fund availability at filmincentive@gov.texas.gov or 512-463-9200. Productions must be prepared to submit an application to the Texas Film Commission detailing the project, budget, and production plans for review and approval.

By satisfying these requirements, productions can unlock a range of incentives and benefits that can significantly enhance the viability and success of their projects.

Adam Dietrich, Eric Meisner, Christine Rutherford, Chad Miller and Tom Richardson work on a set partial for beauty brand commercial Oraflame for director Christopher Bigbie at CRM Studios in Dallas, Texas

Numerous high-profile productions have taken advantage of the Texas Moving Image Industry Incentive Program, showcasing the state's diverse landscapes and vibrant cultural heritage on screens big and small. From blockbuster films to acclaimed television series and groundbreaking video games, Texas has served as a backdrop for some of the most iconic and memorable entertainment experiences in recent memory.

The Texas Moving Image Industry Incentive Program represents a compelling opportunity for filmmakers, television producers, and video game developers to realize their creative ambitions while enjoying the numerous benefits of filming and producing in Texas. With its generous financial incentives, diverse filming locations, and access to top-tier talent and resources, the program offers a winning formula for success in an increasingly competitive entertainment landscape. As the industry continues to evolve, Texas stands poised to remain a premier destination for storytelling and innovation, fueled by the vision and creativity of its vibrant filmmaking community.


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